2012
Email Marketing Services – MailChimp Review
MailChimp is one of the leading Email Marketing Services available today and with good reason. Compared to many other services MailChimp has a very simple, easy to use interface. Although it is easy to use, it is also very powerful and feature rich.
Want to know one of the best parts of Mail Chimp? It has....
2011
Opens vs. Clicks – Whats more important?
Email Marketing Services generally have three different point of data that they report on after sending an email campaign: Delivery Status, Opened, Clicked.
The Delivery Status lets you know whether the email was delivered to the recipient, if it bounced, was blocked, or if the address is non-existant. The Open rate shows you the number of people or percentage of people who received the email that opened it. The Click rate shows you the number of people or percentage of people who opened the email that clicked a link.
So which one is most important?
2011
How to get people to Join Your Mailing List
Many businesses struggle with creating good email marketing lists. Many other businesses feel just a little bit guilty when they click the box in their email marketing service, indicating that the contacts have all willingly signed up. So how do you get people to sign up so you can rid yourself of the guilt?
2011
Do I need to use an Email Service Provider?
Most companies employ email marketing in one way or another, and many choose to use an Email Service Provider to send out their emails. But why do they choose to go this route instead of just sending them themselves?
This is a common question asked by companies interested in starting out with an email marketing campaign. The simplest approach is definitely to use a service provider. We’ll go into the why below….
2011
CAN-SPAM, Are you following the rules?
When planning your email marketing campaign make sure that you are following CAN-SPAM regulations as part of your strategy. Most email marketing companies require CAN-SPAM compliance in order for you to use their services.
You can find details about CAN-SPAM here. In essence it lays out guidelines for commercial emails, which it defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose.” The FTC, which is tasked with enforcing the act, approved new provisions in 2008.
2011
Internet vs. Print Marketing?
Many many things have changed since the internet first arrived, including marketing. However, studies by Morgan Stanley seem to indicate that marketers have not kept up with the changing environment.
The study compares time spent on different types of media vs. the percentage of advertising spending in that media. What they found was that although only 12% of peoples time was spent on print media, it accounted for 26% of advertising spending. Conversely, Although time spent on internet media was 39%, advertising spending in internet media was only 13%. So what does this all mean? Read more >>
2011
Drip Marketing
If you’ve run an email campaign or two and followed up on the stats, you’ll know that not everyone on your list is opening your email. You’ll also soon realize that you can send the exact same email to someone multiple times, and they may only click on it the third time they receive it, and actually be interested in what you have to say. Ever wondered why that is?
The reality is that it can take a few emails before you reach the intended recipient at a time that is good for them. Day to day, peoples schedules can be drastically different. Emails can also end up in Junk Mail (How often does your Junk mail get checked?) or come in on a day off. Not only that, people can also read your email and be interested, but the timing for them to take action may just not be right at the moment. There are lots of different legitimate reasons for this, which is why drip campaigns or “drip marketing” is so important.
2011
Improve Response to Marketing Emails
When using email marketing sites to send out emails there are many different options and layouts to choose from. If the end goal of your email is to provoke the recipient to reply, there is a format that can be hepful to do that. Unfortunately, this format is not typically available exactly the way you want it as a template. It may require some setting up using HTML or XHTML if the site allows you to do advanced editing. The below method has been proven to be quite helpful in prompting a response from recipients.
2011
Emailing Iphones
How many times have you woken up in the morning and checked your Iphone (because we know everyone has one) to find an email like this sitting in your inbox? I can’t speak for the entire population, but I know that I have already decided what to do with that email before I open it.
The Iphone gives email marketers more opportunities to catch the recipient’s interest than some other email clients. Unfortunately, many marketers take this for granted. Here is a tip that will help you increase your opens and clicks.
2011
To Tweet or Not to Tweet – Is Twitter Useful?
Twitter has become an interesting topic of debate among professionals. Can it be used to bolster your marketing efforts, and is it sustainable in the long term, or just a fad?
Eight Ways Twitter is Useful Professionaly gives some examples of uses in the professional realm.
Although there are some ways listed that Twitter can be useful, it has definitely not penetrated every market and it remains to be seen whether it will continue to be perceived as useful by enough people to ensure its long-term professional use.